In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric toothbrush that doesn’t compromise on performance, design, or sustainability. In just three years, they’ve grown from zero to
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Why Une Femme Abandoned DTC to Focus on Major Brand Partnerships
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jen Pelka, Co-Founder and CEO of Une Femme Wines. Growing from a small in-house brand at her champagne bars to the third-largest canned wine company in the United States in just five years, Une Femme has transformed its go-to-market strategy from traditional […]
TGTC Content Team • 4 min read
How Numan Built Brand Awareness on Startup Budgets
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews James Kennedy, Brand & Marketing Director at Numan. Numan has transformed from a provocative men’s health startup into a sophisticated, gender-neutral digital healthcare platform. James shares how they’ve navigated one of marketing’s most challenging sectors – healthcare – while maintaining brand authenticity […]
Global Admin • 4 min read
The Anti-Pandering Playbook: How Shed Avoids Marketing Clich
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lance Dobson, Senior Director of Marketing and Analytics at Shed. Formerly known as Shed Rx, the company focuses on enhancing physical, mental, and emotional wellness through medical interventions, including weight loss medications like GLP-1s. Lance shares insights on creating authentic, connective marketing […]
TGTC Content Team • 32 secs read
Why Basket Refuses Advertiser Revenue for User Trust
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lex Deak, co-founder and CEO of Basket, an AI shopping agent that’s reimagining how consumers research, save, and purchase products online. Basket transforms the fragmented shopping experience by creating a universal wish list that evolves into an intelligent shopping companion. Starting as […]
Global Admin • 4 min read
15M Tickets = AI Pricing That Actually Works at TicketCo
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Carl-Erik Michalsen Moberg, CEO and Co-Founder of TicketCo. TicketCo began as a solution to outdated ticketing infrastructure in Norway’s event industry and has evolved into one of Europe’s fastest-growing sports ticketing platforms. What started as a necessity for their own mountain festival […]
TGTC Content Team • 4 min read
Can You Really Measure All Marketing? Jacqueline Parisi [Elektra Health]
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jacqueline Parisi, Head of Marketing at Elektra Health. Elektra Health is revolutionizing women’s healthcare by providing comprehensive menopause care through telemedicine, combining clinical treatment with wraparound support services like menopause doulas, education, and community. Operating primarily in New York and Connecticut, they’re […]
TGTC Content Team • 1 min read
How Moment Built 4,000 Creator Partnerships Without Paying for Posts
In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alec Ploof, Head of Growth at Moment. Moment began as a mobile lens manufacturer for iPhones before evolving into a curated marketplace for creators, selling everything from camera gear to digital products. After scaling quickly with investor funding, Moment strategically downsized from 50 […]
TGTC Content Team • 2 min read
Inc 5000 Five Years Running: The Purity Coffee Playbook
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Salisbury, founder and CEO of Purity Coffee. After selling his B2B software company in Latin America, Andrew entered the coffee industry with zero experience but armed with a compelling hypothesis: what if every decision in coffee production was optimized for health […]
Global Admin • 4 min read
How YouTube’s Copyright System Created a $1B Opportunity
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Paul Sampson, CEO and Co-Founder of Lickd. Lickd revolutionized content creation by building the world’s first mainstream music licensing platform for creators, solving a critical problem that forced millions of YouTube creators to choose between using popular music and monetizing their content. […]
Global Admin • 1 min read
Natural Products: Breaking the “Doesn’t Work” Barrier
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Philip Freeman, CEO and founder of Murphy’s Naturals, a nationally distributed outdoor products brand that’s cracked the code on natural insect repellent. What started as a garage-based solution for Philip’s mosquito-sensitive wife has grown into a 50+ employee company manufacturing 85% of […]
Global Admin • 3 min read
Julia Lirio’s Playbook for Managing 35 Marketers Globally
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julia Lirio, Marketing Director at roadsurfer. roadsurfer is transforming the camping and van life experience across 14 countries by positioning camping as a hip, young lifestyle choice rather than a niche hobby for retirees. Operating in the fast-growing outdoor recreation market, roadsurfer […]
Global Admin • 4 min read
How Vivobarefoot Built $120M Challenging Big Shoe
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Galahad Clark, founder and CEO of Vivobarefoot. Clark is leading a rebellion against “Big Shoe” – the $24 billion global footwear industry dominated by Nike and Adidas. Coming from a 200-year-old Quaker shoemaking family, Clark pivoted from traditional footwear to create barefoot […]
TGTC Content Team • 4 min read
How Levels Built a 600K Email List with 80% Open Rates
In this episode of The Future of Consumer Marketing, Ben Grynol, Head of Growth at Levels, shares how they’re pioneering the consumer metabolic health movement by transforming medical devices into consumer wellness products. Through their innovative approach to content marketing and community building, they’ve built a highly engaged audience of nearly 600,000 newsletter subscribers with […]
TGTC Content Team • 3 min read
Why User-Generated Content Crushes Polished Ads
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Hannah Keyser, Vice President of Marketing at Scenthound. Scenthound is disrupting the pet care industry by creating a membership-based model focused on routine hygiene and wellness care for dogs – addressing a gap between traditional grooming (focused on aesthetics) and basic health […]
Global Admin • 4 min read
From Shark Tank Chaos to 4,000% Growth: Swimply’s PR Playbook
In this episode of The Future Consumer of Marketing, host Brett Stapper interviews Bunim Laskin, Founder and CEO of Swimply. Swimply has revolutionized recreational access by creating a marketplace that allows homeowners to rent out their private pools by the hour. With over $60 million in funding, expansion to 130 cities across three countries, and […]
TGTC Content Team • 1 min read
Why Ad Campaign “Wear-Out” Is Killing Your Brand Growth
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Thomas, VP of Marketing at Archer Meat Snacks. Andrew shares how Archer Meat Snacks, the fifth largest meat snack brand in the nation, is disrupting the category dominated by legacy players like Jack Link’s and Slim Jim. Through bold rebranding, strategic […]
TGTC Content Team • 1 min read
How Bobbie Built a Brand Loved by Moms (and Dads) w/ Kim Chappell
In this episode of The Future of Consumer Marketing, Brett Stapper speaks with Kim Chappell, Chief Brand Officer at Bobbie. As the first new infant formula company to enter the US market in eight years, Bobbie has created a beloved brand by addressing a critical gap in the baby nutrition market. Kim shares how Bobbie […]
TGTC Content Team • 3 min read
Scaling Zumper to 78M Annual Visitors w/ Anthemos Georgiades
In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the […]
TGTC Content Team • 1 min read
One Marketing Team Scaling
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Jacob Westerberg, Co-Founder of JUNIPER, a Swedish direct-to-consumer bedding and home goods brand. Jacob and his wife built JUNIPER from a honeymoon hotel experience into a profitable business that’s expanded from bed linens into towels, soaps, and consumables. Their journey reveals crucial […]
Global Admin • 44 secs read
Geosplitting: How Delivery Hero Measures True Ad Impact
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Shayanta Paul, Director of Performance Marketing at Delivery Hero, one of the world’s largest food delivery businesses. Managing marketing operations across 10 companies in 70 countries, Shayanta shares how sophisticated performance marketers navigate the complex challenges of multi-market operations, data fragmentation, and […]
Global Admin • 4 min read
From Hype to Data: Marketing Crypto to Non-Crypto Audiences
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockchain intelligence platform that transforms raw blockchain data into actionable insights across 35+ blockchains including Bitcoin, Ethereum, and Solana. As a “web 2.5 marketer,” Brett brings traditional marketing expertise to the […]
Global Admin • 4 min read
How Nick’s Built Brand vs Performance Marketing Balance
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Stefan Lagerqvist, Group CEO of Nick’s, a Swedish food tech company revolutionizing the healthy snacking space. Nick’s has carved out a unique position by focusing on eliminating the gap between indulgent and healthy, creating products that taste great without the traditional health […]
TGTC Content Team • 5 min read
Why Free-to-Play Marketing Failed for Real Money Gaming
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nancy MacIntyre, CEO of WorldWinner, a 25-year-old skill gaming platform that has paid out over $2 billion in prizes. WorldWinner operates in the rapidly growing real money gaming space, offering head-to-head and multiplayer tournaments across 30+ games including Wheel of Fortune, Scrabble, […]
Global Admin • 3 min read
Why 95% of Retail Inventory Is Invisible to Consumers
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nick Brackenbury, Co-founder and CEO of NearSt. NearSt is revolutionizing the retail landscape by connecting the world’s local inventory to the web, bridging the critical gap between online discovery and offline purchasing. With over a billion stock updates flowing through their platform […]
Global Admin • 5 min read
Bilingual Strategy: Double Language, Triple Engagement
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Susie Jaramillo, Co-founder and CEO of Encantos, an award-winning children’s entertainment and tech company. Susie built and sold one of the top Latino advertising agencies in the US before recognizing a massive gap in Hispanic representation in children’s content – despite being […]
Global Admin • 4 min read
How LAP Coffee Built a Community So Strong, Kanye West Had to Visit
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ralph Hage, Founder of LAP Coffee (Life Among People). LAP Coffee is revolutionizing the European coffee market by creating a lifestyle brand that merges micro-retail efficiency with community-driven marketing. In Berlin, where McCafe dominates with 70% market share, LAP Coffee is carving […]
TGTC Content Team • 3 min read
Scaling a 50-Person Marketing Team
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Patrick Buchanan, Senior Vice President of Marketing at Lulus. Patrick shares how he’s building a brand focused on empowering women through authentic storytelling and community-driven marketing. From his early days in product placement working with celebrities like Zac Efron and Kobe Bryant, […]
TGTC Content Team • 4 min read
Building Communities That Sell: GUURU’s Curation Method
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming the online shopping experience by connecting shoppers with passionate brand fans in real-time conversations. Operating across 22 language regions, the platform creates authentic peer-to-peer advice exchanges that help brands build community while […]
Global Admin • 4 min read
How Endy Flipped Sleep Marketing to Focus on Mornings
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Julia Cooper, Vice President of Brand and Marketing at Endy. Endy revolutionized Canada’s mattress industry by being the first to deliver premium mattresses in a box, disrupting traditional brick-and-mortar retail with 2-day delivery across Canada. Julia shares how Endy transformed from a […]
Global Admin • 5 min read
From Pills to Apps: Digital Therapeutics Go-to-Market
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Dominik Burziwoda, CEO & Founder of Perfood. Perfood develops digital therapeutics using personalized low-glycemic diets to treat lifestyle-associated diseases like type 2 diabetes and migraines. Operating in Germany’s regulated healthcare system, Perfood must navigate the complex challenge of marketing to three distinct […]
Global Admin • 3 min read
5 Revenue Channels: How agood company Restructured Marketing
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Henrik Jonsson, CEO of agood company. Henrik shares the brutal reality of marketing sustainable products in a mass market that claims to care about sustainability but refuses to pay premium prices for it. Through painful lessons learned over five years, agood company […]
Global Admin • 32 secs read
Why This Fintech CEO Hid Cash in the Norwegian Woods
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alf Gunnar Andersen, CEO & Founder of Horde, an intelligent personal economy app disrupting Norway’s traditional banking sector. Horde empowers consumers by aggregating all their financial data in one platform, revealing hidden costs and enabling smarter financial decisions. Operating in one of […]
Global Admin • 4 min read
1,000 Walmart Stores: The Retail Launch Strategy That Worked
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Terri Rockovich, Co-founder and CEO of Jinx. After scaling Casper’s marketing budget from $30k to $7M monthly as their first marketing hire, Terri applied those hard-won lessons to building Jinx
TGTC Content Team • 21 secs read
The Modern Uniform: How Jaanuu Turned Medical Scrubs Fashionable
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revolutionizing medical apparel. Sara shares how Jaanuu is transforming the traditionally uninspired medical uniform market through product innovation and fashion-forward design. Founded by a female physician tired of standard vending machine […]
TGTC Content Team • 1 min read
Inside the Mission Behind the Kenetik Brand (With Peter Bayne)
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Peter Bayne, co-founder and COO of Kenetik. Kenetik is revolutionizing the functional beverage space with a ketone-based drink that delivers sustained energy and cognitive enhancement without caffeine or sugar. After building a restaurant empire that the pandemic forced him to pivot from, […]
TGTC Content Team • 4 min read
How Newton Baby Beats Legacy Brands with Digital-First Strategy
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Aaron Zagha, Chief Marketing Officer at Newton Baby, a company revolutionizing the baby sleep market through radical product innovation and data-driven marketing. Newton Baby has disrupted the traditional crib mattress category with their breathable, washable “woven air” technology made from the same […]
Global Admin • 3 min read
How Human-Sounding Emails Beat Branded Ones by 40%
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ferran Belmonte, VP of Growth Marketing at June. June is revolutionizing the rental market in major US metros by creating a flexible, technology-driven platform that serves students and young professionals seeking mid-to-long-term housing solutions. Through innovative approaches to automation, data-driven testing, and […]
Global Admin • 4 min read
Why Model Performance Beats Features: Collov AI’s Growth Playbook
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Xiao Zhang, Co-founder and CEO of Collov AI, a spatial AI platform revolutionizing the real estate and home renovation industry. Zhang’s company transforms the traditional staging process from a several-thousand-dollar, multi-day operation into a seconds-long, sub-$1 automated experience. Starting as a Stanford […]
Global Admin • 4 min read
Cotton vs Plastic: The Message That Beat Legacy Brands
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Moira Finicane, Head of Marketing at Kudos, the first disposable diaper brand to feature a 100% cotton liner instead of plastic touching baby’s skin. As employee number three at Kudos, Moira has guided the brand’s marketing strategy from pre-product launch to nationwide […]
Global Admin • 3 min read
Building for Fanatics: Hodinkee’s 2.5M Monthly Visitor Strategy
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the “New York Times for wristwatches.” Adam shares how the company evolved from […]
TGTC Content Team • 4 min read
Selling Memories, Not Merchandise: Parks Project Strategy
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Taryn Olsen, Director of Brand Marketing and Strategic Partnerships at Parks Project. Parks Project creates fashion-forward goods inspired by national parks while operating on a give-back model that funds conservation projects. After learning that traditional volunteer content performs poorly while landscape imagery […]
Global Admin • 3 min read
How Ida Tin Built Clue into a $60M Femtech Pioneer
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ida Tin, founder of Clue, who pioneered the femtech vertical and has raised over $60 million in funding. Ida shares her journey of creating a scientifically-grounded, globally relevant product in a category that was initially dismissed as “niche” despite serving half the […]
TGTC Content Team • 44 secs read
Beyond Metrics: Rethinking Creator Partnerships with Beacons
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kaitlin Macholz, Head of Marketing at Beacons. Beacons provides a comprehensive business platform for content creators, enabling them to monetize their content across various social platforms through multiple revenue streams. With over 7 million users, Beacons has recently expanded their ecosystem with […]
TGTC Content Team • 1 min read
Real Patients Beat Models: Authentic Marketing That Converts
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jack Jia, founder and CEO of Musely, the largest teledermatology company in the US. Musely transformed from a failed marketplace of 900 skincare products into a prescription wellness company serving over one million patients. When Jack discovered that over-the-counter skincare products are […]
Global Admin • 3 min read
From Restaurant Closure to 1,600 Retail Doors in 3 Years
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Khalil Khamis, CEO of Crafty Ramen. When COVID-19 forced restaurant closures, Crafty Ramen pivoted from a small Canadian restaurant chain to a frozen meal kit phenomenon that caught fire online and now sits on 1,600+ retail shelves across Canada. Their journey from […]
Global Admin • 4 min read
Beyond Cookies: Building a Marketing System Without Tracking
In this episode of The Future of Marketing, host Roman Kirsch interviews Charles Wells, CEO and Founder of HelloSelf, a mental health platform that has raised over $30 million in funding. Charles shares his journey from healthcare marketing to revolutionizing the mental health space through personalized psychology and a trust-based marketing approach. After experiencing a […]
TGTC Content Team • 4 min read
Marketplace to Subscription: Matt Ovenden’s Playbook Shift
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matt Ovenden, serial entrepreneur and founder of The Wine Engine and Borrow A Boat. After building Borrow A Boat into a 400,000-user platform that transformed the boat charter industry, Matt is now applying his marketplace expertise to wine subscriptions. The Wine Engine […]
TGTC Content Team • 4 min read
From Corporate Brands to Franchisees: ResQ’s Targeting Strategy
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kareem Azees, Head of Marketing at ResQ, the facilities management platform streamlining repair and maintenance operations for restaurants. ResQ revolutionizes restaurant equipment management through QR code asset tracking and a network of trade vendors, helping operators make data-driven decisions about their equipment […]
Global Admin • 4 min read
1.2M Bikes Sold: Brompton’s Superfan Community Strategy
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Willingham, Global Marketing Director at Brompton Bicycle. Brompton is a 50-year-old British folding bicycle company that has evolved from a functional transportation solution into a global lifestyle brand and status symbol. With 1.2 million bikes sold across 47 markets, Brompton demonstrates […]
Global Admin • 4 min read
How Spot & Tango Achieved Profitability While Many D2C Brands Struggle
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Russell Breuer, Founder and CEO of Spot & Tango. What started as homemade dog food recipes in a New York City studio apartment has evolved into a thriving direct-to-consumer pet wellness brand with a $25 million manufacturing facility. Russell shares how the […]
TGTC Content Team • 2 min read
Interactive Streaming: 10x More Brand Touchpoints Than TV Ads
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alexei Bezzubov, Chief Marketing Officer at FISSURE.pro. FISSURE operates as more than just an esports studio – they’re a comprehensive tournament operator organizing major events for games like Counter-Strike, Dota, and Mobile Legends. Coming from traditional TV production, Alexei transitioned into esports […]
Global Admin • 3 min read
How Kimberly Breuer Built a Mental Health Platform with 4x Industry-Standard Engagement
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Kimberly Breuer, psychologist and founder of LikeMinded, which recently merged with competitor Nilo Health to become the DACH market leader in B2B mental health solutions. After pivoting from B2C to B2B during the pandemic, Kimberly shares how they’ve built a scalable mental […]
TGTC Content Team • 2 min read
Why Therabody Completely Redesigned Their Packaging
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews John Solomon, CMO of Therabody. Therabody has transformed from a single percussion therapy device company (Theragun) into a comprehensive wellness ecosystem spanning performance, recovery, beauty, and everyday wellness. Under John’s leadership, the brand has evolved from targeting elite athletes and weekend warriors […]
Global Admin • 2 min read
Why 95% Algorithmic Placement Will Kill Traditional Marketing
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights. Looper Insights revolutionized how major entertainment studios track and optimize their content placement across streaming platforms, connected devices, and digital storefronts. Starting from a compliance problem in transactional stores, Nelly and her […]
Global Admin • 4 min read
Facebook Ad Limits Are Crushing Growth (Here’s the Fix)
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Daricus Releford, CEO and Co-Founder of StoreCash. StoreCash is disrupting the cashback space by maximizing customer returns through a subscription model that delivers 7-15% savings across 400+ major retailers. Unlike traditional cashback platforms that keep a portion of merchant commissions, StoreCash passes […]
Global Admin • 4 min read
From MIT Project to 200,000 Customers: Sam Shames’ Embr Labs Journey
In this episode of The Future of Marketing, we speak with Sam Shames, Co-founder and COO of Embr Labs, the wearable thermal technology company that has raised over $60 million in funding. Embr Labs has pioneered a “personal thermostat” wearable that applies temperature sensations to the wrist to control overall body comfort. Sam shares […]
TGTC Content Team • 4 min read
How Curated Co-Retail Creates Cross-Brand Synergies
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating […]
Global Admin • 4 min read
Amy Carr: Why DTC Brands Must Escape the Promotion Addiction
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Amy Carr, Chief Marketing and Digital Officer at ThirdLove. With a unique background spanning from auditing at Arthur Andersen to leadership roles at Gap and Sephora, Amy brings an analytical mindset to the creative world of marketing. At ThirdLove, she’s transforming their […]
TGTC Content Team • 5 min read
Two Ingredients, 85K Stores: Why Less Became More for Growth
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Elizabeth Pigg, Chief Communications Officer at That’s it. That’s it. has become America’s number one selling fruit bar by mastering the art of simple messaging in a complex market. Founded by Dr. Lior Lewensztain as a solution to help Americans get their […]
Global Admin • 4 min read
From 0 to 2M Users: Fable’s Creator-First Growth Story
In this episode of The Future of Consumer Marketing, Cory Maran shares how Fable evolved from a book club platform to a comprehensive social reading app with 2 million users and 70,000 book clubs. By focusing on measurement, activation metrics, and creator partnerships, Fable has built a sustainable growth engine that cuts through the noise […]
TGTC Content Team • 3 min read
How Smol’s CMO Turned Hidden Products Into Display Assets
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Hilary Strong, CMO of smol, the UK-based challenger brand disrupting the laundry and cleaning category. Founded in 2018 by two ex-Unilever colleagues, smol has revolutionized how consumers buy cleaning products by combining D2C subscription delivery with sustainable, high-performance products at accessible prices. […]
TGTC Content Team • 5 min read
From Finland to Silicon Valley: Kristian Ranta’s Consumer Health Tech Marketing Playbook
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kristian Ranta, CEO and Co-Founder of Meru Health. After losing his brother to suicide, Kristian leveraged his background in healthcare technology to build a virtual mental health clinic that takes a functional medicine approach rather than relying solely on traditional psychiatry. Meru […]
TGTC Content Team • 42 secs read
How Misfits Market Turned “Ugly” Food Into Premium Brand
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Holly Eagleson, Senior Vice President of Brand Marketing at Misfits Market. Misfits Market has evolved from an “ugly produce subscription box” in 2018 to a full-service online grocery platform serving all lower 48 states. The company rescues food that doesn’t meet traditional […]
Global Admin • 5 min read
Growth Loops vs. Funnels: Popsa’s $1M Revenue Per Employee
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nathan Levi, CMO at Popsa, a mobile-first “memory curation platform” that’s disrupting the traditional photo printing industry. Popsa has transformed a dated category dominated by web-first incumbents into a frictionless mobile experience, particularly appealing to an older demographic seeking beautiful photo products […]
TGTC Content Team • 2 min read
“We Want Fans, Not Customers”: WeRoad’s Tribal Marketing Success
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Fabio Bin, CMO of WeRoad, one of Italy’s fastest-growing travel startups. WeRoad organizes group trips for millennials who don’t know each other, creating a unique solution to modern social isolation while revolutionizing travel experiences. Fabio shares how WeRoad grew from 250 travelers […]
TGTC Content Team • 2 min read
How 700K Users Found HyperJar Through Word-of-Mouth, Not Ads
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mat Megens, Founder of HyperJar. HyperJar is transforming how consumers manage their spending through behavioral psychology and gamified saving mechanics. Starting from a supply chain financing concept, the company evolved into a consumer spending app that helps people avoid debt and spend […]
Global Admin • 4 min read
Steven Sashen’s Guerrilla Marketing Campaign: 50K Bookmarks in Bookstores
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Steven Sashen, founder and Chief Barefoot Officer of Xero Shoes. Steven built a multi-million dollar footwear company from a simple DIY sandal kit after discovering barefoot running transformed his athletic performance. Starting with basic SEO tactics in 2009, Xero Shoes has grown […]
TGTC Content Team • 4 min read
From Music App to E-commerce: Scaling Attention-Based Marketing
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Gilbert Corrales, CEO and Co-Founder of Leaf. Leaf has evolved from a music marketing platform that became the number one music app in Latin America to a performance marketing agency specializing in direct-to-consumer retail brands. Starting with the challenge of helping musicians […]
Global Admin • 4 min read
How Lick Built a
In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint industry: while competitors were focused on manufacturing efficiencies, no one was solving the core customer problem of colour selection confidence. Launching precisely on the day COVID lockdowns were announced, Lick […]
TGTC Content Team • 35 secs read
Marketing the Feeling, Not the Product: Feast & Fettle’s Playbook
In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alon Rivel, CMO of Feast & Fettle, a meal delivery service focused on solving dinnertime fatigue for families. Unlike competitors who simply market food, Feast & Fettle positions itself as giving time back to busy parents. With a vertically integrated operation serving over […]
TGTC Content Team • 5 min read
FINN’s Strategy for 50% Organic Traffic in a New Category
In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With over 22,000 customers and a team of 300 people, FINN has pioneered a fully digital car subscription service that includes everything from insurance to maintenance. Through their focus on trust-building and customer […]
TGTC Content Team • 2 min read
GoPro’s 15-Year Marketing Chief: Stories from Day Zero [ICON Series]
In this episode of The Future of Consumer Marketing’s ICON SERIES, Rick Loughery, VP of Global Marketing and Communications at GoPro, shares how they built one of the world’s most iconic consumer tech brands. As one of GoPro’s earliest employees, Rick reveals how they transformed a simple wrist-mounted camera for surfers into a global brand […]
TGTC Content Team • 3 min read
Brett Wigdortz: Turning Child Minders into Successful Entrepreneurs
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Brett Wigdortz, CEO and Founder of Tiney, a company transforming early childhood education in the UK. After 15 years leading Teach First, which became the largest graduate recruiter in the UK, Brett recognized the critical importance of early years education and founded […]
TGTC Content Team • 4 min read
Multi-Channel Mastery: Mad Rabbit’s DTC to Retail Evolution
In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integrated tattoo care brand providing solutions from pre-chair artist supplies to daily care essentials for tattooed consumers. The brand began in 2019 as a dorm room side hustle and has since […]
TGTC Content Team • 4 min read
Platform Risk: When Facebook Killed 4ocean’s Growth Overnight
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Alex Schulze, CEO and Co-Founder of 4ocean. Born from a surf trip to Bali where Alex witnessed devastating plastic pollution, 4ocean has evolved from a simple bracelet company into a vertically integrated ocean cleanup operation that has removed over 41 million pounds […]
TGTC Content Team • 4 min read
From Product to Psychology: How Second Nature Reframed Weight Loss
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Edson, CEO and Co-Founder of Second Nature, a digital behavioral change program for sustainable weight loss. Founded a decade ago, Second Nature has evolved from an NHS healthcare service to a consumer brand that’s raised over $40 million in funding. The […]
